Cliche has unveiled the music video for ‘The Fight’, produced by Maskerade Beats, which premiered last year on BBC Introducing. The video, produced by WeMakeTingsHappen and filmed and directed by Stuart Farrar, is shot in an environment that captures the same fighting spirit and hunger that Cliche conveys and rhymes about in his lyrics, only from a more literal sense than the trials and tribulations of Cliche life that he battles through. An emotive song that chugs along slowly, Cliche delivers strong, powerful vocals alongside the emotional chorus. Watch the video below and leave your thoughts and opinions in the comments section.

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