UK Hip Hop artist Raz is back with another music video from Aukes Media, the song entitled “The Road Is Rough” is produced by AJ. The deep Hip Hop tune features Raz rhyming about how hard life is, a life of crime, but it comes apparent that the hard work is channelled in to Raz’s music dreams, but whilst he is performing to fans on stage, he is struggling with finding hot meals,  Raz just keeps his head up, wishing for better days. Raz also rhymes about trapping in which he so desperately wants his cousin to leave and join him on a musical journey. The music video follows a narrative,  with scenes of torture in Reading, whilst in London, Raz wakes to take a journey to make a pick up, but the deal soon goes wrong, leaving Raz ‘s character with the package, and everyone else involved in deep s**t. The visuals showcase the creativity from director/editor Simon Aukes, and captures one of the messages from the lyrics of Raz, that is it feels good to be a winner, and he certainly is in the visual story. Check out the video below and leave us your feedback in the comments section . . .
 

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