4ORCE – MORE TO IT / MY BROTHER’S KEEPER (SETTING STANDARDS)
Hip Hop veteran and MC/DJ Producer Tha 4orce gets set to release a new album entitled “Setting Standards” this Spring. Presented by Tha 4orce and King of the Beats Records, the new album will feature Confucius MC, Dubbledge, Cyclonious, Jae Mann, Gee Bag, Poynt Blak, King Kashmere, Wan-Cee, Arise King, David, Ray Vendetta and Lady Sanity, favourite MC’s of Tha 4orce that he has collaborated with, dropping a track from the album every month. The album will be “showcasing the wealth of talent in UK Hip-Hop”.
Speaking on the project Tha 4orce explains “The aim is to now inspire a new generation of youngsters, musicians, beat makers, MC’s and DJ’s, learn your craft, be the best at it, concentrate on your craft of being creative and inspirational for the culture, as opposed to having an attitude of creating to make money or seek fame.”
Two singles have been released so far in 2017, with Tha 4orce, AKA Steve Ellington, collaborating with South London’s Confucius MC for ‘More To It’. One half of live duo =CoN+KwAkE=. Confucius has previously worked with Eric Lau and Micachu & the Shapes whilst also supporting Mos Def and Slum Village. The MC is on point with smooth-flowing lyrics that are sharp on the Boom Bap Hip Hop beat that samples the late, great James Brown. The track is funky and the visuals are filmed in South London, a throwback to the golden era of Hip Hop, bringing elements of Hip Hop, graffiti, and the DJ and MC spitting in the court yard.
The second single released this month is ‘My Brother’s Keeper’, a collaboration with wordsmith Dubbledge, whose brash flow, delivery and ludicrous wordplay and lyrical prowess is the perfect addition to the banging production. The video is filmed on the London transport system, in and around London, giving it a gritty, urban look.
Ellington started his career with Ronin, a hip hop crew of the late 1980’s where he saw national success with their single ’Who Got The Last Laugh’, which later soundtracked a Wrangler Jeans advertising campaign in 1990. Later in his career he progressed into music production and engineering, working for Hit and Run Music Publishing where he achieved impressive production credits, including Amy Winehouse, Ms Dynamite, Blackstreet, LL Cool J and Common to name a few. You may also recognize him as the DJ on the hit Friday night show ‘Da Ali G Show’ on Channel 4.
April 2017 will see the physical release of a limited edition colored vinyl album and CD version of ‘Setting Standards’, with artwork photography by the legendary Normski, plus special packages of ‘Hip Hop Movement’ T-Shirts from Aerosoul with Vinyl or CDs. Through this album, Tha 4orce aims to bring hip-hop back into the forefront, representing the UK and spreading the music, message and movement worldwide. Be original, don’t do the same thing as everyone else, always set the bar high, shine and continue to keep setting standards.
OUT ON BANDCAMP NOW!
‘MORE TO IT’
https://tha4orce.bandcamp.com/album/more-to-it-with-confucius-mc-ep
‘MY BROTHER’S KEEPER’ ON BANDCAMP NOW!
https://tha4orce.bandcamp.com/album/my-brothers-keeper-with-dubbledge-ep
https://soundcloud.com/tha4orce
https://facebook.com/THA-4ORCE-6778024132/
https://www.instagram.com/tha_4orce/
https://twitter.com/tha4orce
http://www.tha4orce.com
http://www.kingofthebeats.com
https://twitter.com/confuciusmc
https://www.instagram.com/confuciusmc/
https://www.facebook.com/confucius.mc
Produced by: Tha 4orce for Mind Tha Gap Recordings.
All Instrumentation, cuts and scratches by: Tha 4orce.
Mixed and recorded by: Morfius and Tha 4orce for More for us Media.
Executive Producers; Tha 4orce & Pritt Kalsi for King of the Beats Records.
Available at all online digital outlets
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