Mixtape Madness is the central hub for accessing a full archive of UK urban mixtapes. The website enables users to listen and download mixtapes for free, while offering artists feedback and reports on how consumers are interacting with their music.

The constant innovation in P2P technology over the last decade has decreased sales of physical album and mixtape units, while shifting the consumption towards digital channels.

Artists and record labels have found it difficult to stay profitable in this new landscape, with the least proactive failing to take advantage of the customer relationship management opportunities.

By uploading mixtapes through the traditional file share websites such as Rapidshare, Filefront and Sendspace artists have no means of capturing consumer’s contact details for future communication and therefore unable to turn these consumers into customers.

By using mixtape madness, artists are able to track how users interact with their mixtapes and build an archive for new listeners to listen and
download their whole mixtape catalogue.

Mixtape Madness will be able to capture consumer data allowing for segmentation in groups based on favourite artists, which then enables the artist to market their products to their fanbase.

Follow them on twitter @itsamadness.

…and don’t forget – IT’S A MADNESS!

www.mixtapemadness.co.uk E-mail: info@mixtapemadness.co.uk Twitter: www.twitter.com/@mixtapemadness Youtube: www.youtube.com/MixtapeMadnessUK