Don’t Flop release a brand new music video from the artist formerly known as Yungun. Now running with the his long time alias Essa, the rapper spits fire over a dark, anthemic, horn fuelled bassy trap style beat. Call Me Essa is a sort of calling card track, letting everybody know his new name, brand and artistic new wave. The bars are the same calibre, lyrically potent, intelligent and show growth as a person even in such a short time the track runs for. This is a perfect introduction to a real UK hip hop artist for new fans and a reaffirmation of skill, despite name change for old fans of this talented artist. Now a media lawyer with a degree, Essa shows his guile in controlling the mic, teaching and inspiring with his words, fully understanding his role in the music industry as an artist, professional and man. Very big tune, love the video, shot with a green screen, using a back drop of a virtual news room, bbc bulletin style and random trippy moving imagery capturing the mad vibe of the instru and the wordplay used. Check out the talent and leave us your feedback below…

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